What Guests Actually Want in a Holiday Rental (2025 Trends)
Discover what modern travelers expect from short-term stays and how you can go above and beyond
Why Guest Expectations Are Evolving
Running a holiday rental in 2025 is not what it used to be. Expectations have grown, competition has exploded, and guests are becoming more selective with where they stay. A basic clean and a decent mattress are no longer enough. Today’s travelers want comfort, convenience, and a sense of connection.
Whether you manage one property or twenty, staying informed on what guests truly want will help you increase bookings, earn better reviews, and create a more professional hosting experience.
1. Deep Cleanliness and Attention to Detail
Clean doesn’t just mean tidy anymore. Guests expect spotless kitchens, sparkling bathrooms, fresh-smelling bedding, and no signs of previous stays. Small things like fingerprints on windows, hair in the shower, or dust on blinds can completely ruin a guest’s impression.
Pro tip:
Use a detailed cleaning checklist and inspect everything before check-in. If possible, bring in a fresh pair of eyes to spot things you might overlook.
2. Thoughtful Interior Design
A well-designed space makes a huge impact. Guests love places that feel warm, comfortable, and a little bit elevated from their everyday life. That does not mean expensive furniture or trendy decor. It means everything feels intentional and nothing feels like an afterthought.
Pro tip:
Focus on lighting, layout, and texture. Add a few design touches that pop such as a large mirror, soft throws, or a plant. Avoid clutter and go for comfort and balance.
3. Strong and Simple Wi-Fi
A weak internet connection is one of the most common complaints in guest reviews. Whether guests are working remotely, streaming content, or planning their next move, reliable Wi-Fi is essential.
Pro tip:
Test your internet speed regularly. Place the router in a central location. Display the Wi-Fi name and password clearly in a framed card or on a welcome sheet.
4. Seamless Self Check-In
Guests do not want to wait around for keys or exchange ten messages about arrival times. They want to arrive and access the space easily, without hassle.
Pro tip:
Install a smart lock or key safe and send guests a clear step-by-step guide before check-in. Include photos of where to find the lock or keypad.
5. Local Tips That Feel Personal
Most guests are looking for local experiences, not the top five tourist attractions. Your personal recommendations make them feel like they are getting insider knowledge and create a more memorable stay.
Pro tip:
Create a simple digital or printed guide with your top spots for coffee, breakfast, lunch, sunset views, or hidden gems. Keep it current and write it in your own voice.
6. Smart Extras That Add Value
Technology should be useful, not confusing. Guests appreciate simple smart features that enhance their stay such as a Bluetooth speaker, a reading light with USB charging, or a fan that helps with sleep.
Pro tip:
Only include devices that are intuitive and easy to operate. Leave simple instructions nearby. Do not overdo it with too many remotes or smart home systems.
7. A Space That Feels Safe and Private
Privacy and safety matter more than ever. Guests want to feel secure and undisturbed during their stay. That includes well-lit entryways, secure doors, and the ability to relax without feeling watched or exposed.
Pro tip:
Install outdoor lighting and ensure locks work smoothly. Avoid excessive cameras or anything that feels invasive. Make sure your space is quiet and well insulated if possible.
The Takeaway
If you want to keep your property fully booked in 2025, you need to think like a guest. Clean deeply. Design thoughtfully. Communicate clearly. Focus on making every part of the experience smooth and enjoyable.
Small improvements can make a big difference. And when you show guests that you care, they will reward you with glowing reviews and repeat bookings.
