5 Ways to Optimise Your Airbnb Listing in 2025 (and Actually Get More Bookings)

Managing a short-term rental isn’t passive income anymore. Competition is up, guest expectations are higher, and Airbnb’s algorithm has become less forgiving. If your listing isn’t performing like it used to, it’s probably time for a proper refresh.

Here are five things you can do today to give your listing a lift. No webinars, no guesswork, no fluff.

1. Lead with a killer first photo

Your first photo is the most important part of your listing. It’s what stops a guest from scrolling and gets them to click through. In 2025, attention spans are shorter and expectations are higher.

Choose a bright, high-quality, wide-angle shot with natural light. Ideally, show the main living area or an inviting, well-styled space. Keep it clutter-free. And no, night-mode phone shots won’t cut it.

LetSetGo tip: Book a professional photographer for your hero image or let us guide you through the shoot as part of your onboarding

2. Write a title that actually works

Your title is both a search signal and a first impression. It should be clear, useful, and specific. Avoid buzzwords that mean nothing to the guest.

For example:
Bad - Urban Oasis
Better - Bright 2BR Flat with Balcony, 5 Minutes to Central

Use your 50 characters to highlight size, type, location, and standout features. Keep it simple and scroll-stopping.

LetSetGo tip: Check how other listings in your area are written. If they all sound the same, try a new angle to stand out.

3. Use dynamic pricing

If you’re still setting your rates manually, you’re either missing bookings or leaving money on the table. Dynamic pricing tools adjust your nightly rate based on demand, events, competitor activity, seasonality, and booking pace.

In 2025, smart pricing isn’t optional. It’s how you stay competitive and profitable.

LetSetGo tip: We manage dynamic pricing for all our clients across every platform. You don’t need to lift a finger.

4. Reply faster or lose bookings

Airbnb ranks listings based on responsiveness, and guests now expect replies within minutes, not hours. A slow reply can easily mean a lost booking.

If you’re managing your own inbox, you’re likely missing opportunities or getting penalised by the algorithm.

LetSetGo tip: Our guest communication team replies quickly and professionally, 24/7. You sleep, we message. Done.

5. Optimise your listing for mobile

The majority of Airbnb traffic now comes from mobile devices. If your listing has long blocks of text or clunky formatting, guests will scroll right past.

Keep your copy short, clear, and scannable. Use line breaks, bullet points, and simple language. Focus on what matters most to your guest in the first few seconds.

LetSetGo tip: We rewrite and reformat every listing with mobile in mind, so your property stands out where it matters most.

Final Thought

Running a high-performing short-term rental in 2025 means staying sharp, staying competitive, and knowing what actually moves the needle. You can spend your time tweaking and testing, or you can hand it off to a team that lives and breathes this stuff.

At LetSetGo, we don’t just offer tools and dashboards. We run your listing for you and give you full visibility. That means more bookings, fewer headaches, and more money in your pocket.